A disruptive and more
importantly a useful technology is one that helps solve a problem or make life
better and easier for its users. Mobile users are different than those
searching on the desktop. Immediacy of finding information, relevance of
content and ease of making a quick decision are some expectations of a user
using a mobile.
Autocorrect,
next word prediction, themes, emojis, well almost all keyboards around can do
all of that. Where’s the innovation? The keyboard is one of the
most used mobile applications, is there one that can deliver a unique and
exceptional user-experience?
It was not until 2007, with the launch of Apple iPhone that
the touchscreen and the soft keyboard became the preferred text input methods
on mobile phones and soon enough for many other mobile devices.
Predictive and
intent-based targeting mechanism to deliver relevant information to consumers
on their mobile devices at that single point of intent is the game-changing
disruption that is not present in most of existing keyboards available on
Android or iOS.
Next-Generation
Keyboard
Xploree is focused on empowering the
consumers to decide when they want to interact with a discovery. The entire
discovery experience is user-initiated that’s based on the principle of
respecting user preferences on mobile. Of all the predictions on mobile user
experience and engagement, Xploree stands out as an innovative and intelligent
keyboard.
Xploree’s
strong point is also that it allows the user to be in control, granting a more
enjoyable and a
satisfactory consumer experience through nonintrusive, non-interruptive,
relevant content recommendations.
Keyboards are doing all kind of key things like
autocorrect, themes, word prediction, multiple languages and emojis but there
is hardly any competition when it comes to going beyond the expected and giving
mobile users content and services discoveries that delight them in their exact
moment of need.
Noticeable amongst the partnerships is
Xploree’s search tie up with Yahoo. The partnership offers users search and browsing of information in one tap
across apps without exiting the conversation application. With 15% of app interactions on mobile devices being with
a clear intent to search per Xploree’s user study, the integration has the
potential to enable hyper-contextual search across apps on mobile to enhance
the overall app experience.
Benefits of Xploree to Mobile Users
Experience
useful search and discovery without exiting the app, and remain in control of
the recommendations.
Non-intrusive,
non-interruptive, user-initiated interactions.
Xploree
delivers a seamless user-experience across apps including mobile search, mobile
instant messaging, mobile email, mobile commerce, and mobile app stores.
Strict
privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito
mode on browsers).
Multi-lingual
keyboard supporting vernacular languages such as Hindi, Telugu and
transliterated languages such as Hinglish
The partnerships and industry accolades for Xploree including
Frost & Sullivan’s recent acknowledgement as the next generation mobile
marketing cannot be dismissed. We give a thumbs up to Xploree, because we are
convinced that while desktop was about search, mobile is about contextual
discoveries. Try it out and let us know what you think.
