Saturday 14 November 2015

Xploree – The Next-Generation Intelligence Driven Keyboard


A disruptive and more importantly a useful technology is one that helps solve a problem or make life better and easier for its users. Mobile users are different than those searching on the desktop. Immediacy of finding information, relevance of content and ease of making a quick decision are some expectations of a user using a mobile.
Autocorrect, next word prediction, themes, emojis, well almost all keyboards around can do all of that. Where’s the innovation? The keyboard is one of the most used mobile applications, is there one that can deliver a unique and exceptional user-experience?
It was not until 2007, with the launch of Apple iPhone that the touchscreen and the soft keyboard became the preferred text input methods on mobile phones and soon enough for many other mobile devices.
Predictive and intent-based targeting mechanism to deliver relevant information to consumers on their mobile devices at that single point of intent is the game-changing disruption that is not present in most of existing keyboards available on Android or iOS.


Next-Generation Keyboard


Xploree is focused on empowering the consumers to decide when they want to interact with a discovery. The entire discovery experience is user-initiated that’s based on the principle of respecting user preferences on mobile. Of all the predictions on mobile user experience and engagement, Xploree stands out as an innovative and intelligent keyboard.

Xploree’s strong point is also that it allows the user to be in control, granting a more enjoyable and a satisfactory consumer experience through nonintrusive, non-interruptive, relevant content recommendations.

Keyboards are doing all kind of key things like autocorrect, themes, word prediction, multiple languages and emojis but there is hardly any competition when it comes to going beyond the expected and giving mobile users content and services discoveries that delight them in their exact moment of need.
Noticeable amongst the partnerships is Xploree’s search tie up with Yahoo. The partnership offers users search and browsing of information in one tap across apps without exiting the conversation application. With 15% of app interactions on mobile devices being with a clear intent to search per Xploree’s user study, the integration has the potential to enable hyper-contextual search across apps on mobile to enhance the overall app experience.

Benefits of Xploree to Mobile Users


Experience useful search and discovery without exiting the app, and remain in control of the recommendations.

Non-intrusive, non-interruptive, user-initiated interactions.

Xploree delivers a seamless user-experience across apps including mobile search, mobile instant messaging, mobile email, mobile commerce, and mobile app stores.

Strict privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito mode on browsers).

Multi-lingual keyboard supporting vernacular languages such as Hindi, Telugu and transliterated languages such as Hinglish

The partnerships and industry accolades for Xploree including Frost & Sullivan’s recent acknowledgement as the next generation mobile marketing cannot be dismissed. We give a thumbs up to Xploree, because we are convinced that while desktop was about search, mobile is about contextual discoveries. Try it out and let us know what you think.


No comments:

Post a Comment