‘The Dhun Project’

‘The Dhun Project’ – A one of its kind Corporate Social Responsibility initiative in the field of Music, wherein Sony MIX & SPIC MACAY shall financially support and empower today’s musicians and inspire the gen-next to give back to music. 

As a part of the initiative, the channel has appointed Roshan Ali Sahab as The Dhun Project Ambassador and has contributed Rs10 lakh to better his life which had been affected due to paralysis.

The project is also leveraging the crowdsourcing platform Ketto.Org, to raise funds for Spic Macay to organise a series of events across the country that will enable heritage musicians to perform in schools and colleges and help them live with dignity
For more details, visit: www.TheDhunProject.Ketto.org

Artists like Sunidhi Chauhan, Akriti Kakkar, Shalmali Kholgade, Aparshakti took up the challenge and nominated others too.

Have a look at the video here: https://www.youtube.com/watch?v=3LekLku1GXo

The project has been receiving a lot of positive response from everyone. On Twitter The Dhun Project hashtag and keyword were trending for two days and there was an overwhelming response with lots of videos uploaded by the users.

Let us all join, support and contribute to the wonderful cause. Extend your support by visiting the fundraiser page at: https://thedhunproject.ketto.org/fundraiser/sonymix

If you don't want to contribute financially, you can go to their platform and simply share their platform to spread awareness. You can share it on facebook, twitter and other social media platforms.